Which Web Property is Right for You? (the Analogy of Lucy the Baker)

I mentioned at the beginning that I think the price range for a website is between $500 and $5,000. So what exactly does that mean? And what is the difference? Well, first of all, let me revise that statement: the true price range is whatever you want it to be. In reality, you can spend millions of dollars on a website and you can also create one for free.

To show the difference, though, consider the example of Lucy the Baker.

Lucy the Baker likes to bake muffins, and cupcakes, and things of that nature. One day Lucy decides she wants to start selling her muffins, cupcakes, and so on. To do so, Lucy needs a way to attract customers. Here are four of her options:

1) Lucy can walk around town, carrying her tasty treats and asking people if they’d like to buy them.

2) Lucy can rent a stand at the local farmer’s market, where she can sell more tasty treats to anyone who stops by the market.

3) Lucy can open her own shop, where she do the baking, advertising, selling, etc. in essentially whatever manner she wants.

4) Lucy can launch Baked Goods By Lucy, Inc., where she’ll hire eight thousand employees and give the Keebler Elves a run for their money.

As you can see, Lucy has a wide range of options. So now with this as a reference, let’s go back to our price range of websites. When I say the price range is between $500 and $5,000, I’m generally referring to something in the category of Option 3 for Lucy.

Here is how I would describe this category:

-This category means that you have a “web property” that belongs exclusively to you. At a minimum, this includes your domain name (www.pfcstudios.com) and the web hosting you rent or, in rare cases, own.

-Since the property belongs to you, you have the freedom to do literally anything (legal) you want with it. You can write about baked goods or about magic faries. You can post pictures of your artwork or your Golden Retriever. You can have the font be black, green, or orange. It’s all up to you.

-Since the property belongs to you, you have the responsibility to CHOOSE what you want to do with it. YOU must decide what to write about, what pictures to post, and what color you want the font to be. And there are LOTS of these decisions.

-Even though you have to make these decisions, you don’t necessarily have to (and, in nearly every case, won’t) do all the work required to build and maintain your property. You can hire a designer. You can buy software. You can rent tools. You can hire employees, (temporary, permanent, or both). In short, you’re the boss, but you only have to be actively involved to the degree that you desire.